Hyperlocal website has – surprise, surprise – local users

by Niall McNulty

At the beginning of 2013, together with Sabine Marschall from the University of KwaZulu-Natal, we launched a hyperlocal website focused on the community of Inanda, just north of Durban. The website,eNanda.co.za, aims to become a repository of the culture and heritage of the communities in the area, with the intention of attracting more tourists to the area. Content is a combination of user-generated articles and stories, researched and written by students attached to the project. The entire website is bilingual (English/Zulu), with the ability to easily switch between the two languages. Video and audio content is also, for the most part, bilingual. All content added to the site is tagged with geo-location data, which can be viewed on an interactive map.

Looking back at the first few months of the project, the usage statistics show an interesting result. Close to 99% of users are from South Africa, with the majority coming from Durban (24 kilometres from where the content was produced). Users are finding the site through Zulu-language and location specific searches, for example ‘ebuhleni enanda’. The average visit duration, at over 5 minutes per user, is long, as is the number of pages they view (4 per user), suggesting that users are interested in the content the website has to offer.

While I realise the website is still new, thus making it difficult to draw substantive conclusions from the usage data, it does point to a trend I have noticed in other local content/local language projects I am involved with.

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