Archives in Web 2.0: New Opportunities

Archives are using Web 2.0 applications in a context that allows for new types of interaction, new opportunities regarding institutional promotion, new ways of providing their services and making their heritage known to the community. Applications such as Facebook (online social network), Flickr (online image-sharing community) and YouTube (online video sharing community) are already used by cultural organisations that interact in the informal context of Web 2.0. In this article I aim to describe how Web 2.0 can work as a virtual extension for archives and other cultural organisations, by identifying impacts and benefits resulting from the use of Web 2.0 applications together with some goals and strategies of such use.

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