In previous posts I talked about acquiring users and converting those to a specific action (e.g. email subscription). What happens when you have an email subscription? You can send customers your monthly newsletter or, alternatively, there are a couple of easy to implement and high value tools that you can accomplish with emails that are …
Category Archives: Strategy
Five Hundred Years Online
The Archive & Public Culture Research Initiative has just launched the first phase of a promising new project, the Five Hundred Year Archive. This project builds on a resurgence of research interest in the history of Southern Africa in the five-hundred-year period before the advent of colonialism, manifest most notably in the recent work of …
StumbleUpon: the ignored social network
At the beginning of this year my sister and I noticed a gap in the online market and started working to fill it, by creating a custom-made online novel-writing programme for people who really want to write a novel, but don’t know how to start it. We launched Now Novel in July, and we’re on the way …
Gates Foundation Global Libraries Meeting
I am very excited about an event I have been invited to present at next week in Cape Town, the 2013 Bill & Melinda Gates Foundation (BMGF) Global Libraries Peer Learning Meeting. The BMGF’s Global Libraries program supports efforts to supply and maintain free public access to computers and the Internet in ten countries around the world. …
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