At the beginning of this year my sister and I noticed a gap in the online market and started working to fill it, by creating a custom-made online novel-writing programme for people who really want to write a novel, but don’t know how to start it. We launched Now Novel in July, and we’re on the way [...]
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Gates Foundation Global Libraries Meeting
I am very excited about an event I have been invited to present at next week in Cape Town, the 2013 Bill & Melinda Gates Foundation (BMGF) Global Libraries Peer Learning Meeting. The BMGF’s Global Libraries program supports efforts to supply and maintain free public access to computers and the Internet in ten countries around the world. [...]
Niall McNulty co-opted as a member of the Executive Committee of OHASA
At a recent meeting in Kimberley, Niall McNulty was co-opted as a member of the Executive Committee of the Oral History Association of South Africa (OHASA). Niall has considerable experience using oral histories in digital media projects and will advise the Committee in this area, as well as assist with OHASA’s own digital communication initiatives. OHASA [...]
The three essential elements of your online strategy
In terms of how to measure and plot your online strategy, there are three lenses which I always advise looking through: acquisition, conversion and retention. What these elements refer to are: Acquisition - of users (and the tools you employ to do this); Conversion - of users to a specific action (signing up for an email, making [...]