We help cultural institutions like museums, libraries and archives to extend their reach by creating digital platforms that are tailored to achieving their goals. For example, we build digital archives, websites and repositories, develop online libraries and digitise and present collections on the Internet. We offer expert, personalised and ongoing management of these platforms, including the provision of hosting, web security and maintenance services to make certain that they are running at their optimum.

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Digital technologies are continually changing the world in which we live. Technological advancements are providing various opportunities for cultural institutions in terms of using digitisation, social media and the mobile web, to promote community engagement and provide broader access to their collections and materials. However, this is still unchartered territory and  institutions must overcome challenges to navigate and integrate new digital technologies into their current infrastructure.

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McNulty Consulting understands that digital marketing is a focal point for many cultural institutions. We look at the challenge of marketing as threefold:

  • Acquiring new users to your organisation’s website / digital platform
  • Converting these users to an identified marketing objective
  • Retaining these users as ongoing participants of your organisation’s offerings

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